Thursday, March 29, 2012

Trend Alert: Purple

After looking at the Fall 2012 runway shows, it is clear that purple will be a huge trend for the Fall. Designers like Christian Dior, Christopher Kane and Alberta Ferretti all used shades of purple - from plum to violet to lavender - you could see purple throughout their collections.  The ASHA Fall 2012 collection has purple in it as well.  I used amethyst stones in many of my earrings.  My favorite is the Else which is made of amethyst, white coral, and white topaz.

Christian Dior
Christopher Kane
Alberta Ferretti

ASHA "Else" earring
fashion-style.becomegorgeous.com, glamour.com, sandiinthecity.onsugar.com

Wednesday, March 28, 2012

Wednesday, March 21, 2012

Behind the Scenes

We just finished an amazing photo shoot featuring the new pieces from both our Spring and Fall collections.  To see more pictures from the shoot, you can visit our Facebook page.

Monday, March 19, 2012

City Guide: Miami

I recently took a trip to Miami.  Here are some of my favorite spots!

concierge.com, tripadvisor.com, remodelista.com, miami.com, redvisitor.com, dailycandy.com

Tuesday, March 13, 2012

Wednesday, March 7, 2012

Wedding Jewels

How gorgeous would our Theodora earrings in White Topaz and Peridot look with this wedding dress?

Tuesday, March 6, 2012

ASHA Jewelry

The ASHA customer, like Ashley herself, is a global sophisticate - refined, fashionable and artistic. She is fashion-forward and has a good eye for classic design.  To wit, her jewelry has been favored by a number of jet-set personalities, including Adriana Lima, Selena Gomez, Christie Brinkley and Carolyn Murphy. ASHA by ADM can mostly be found in luxury markets such as Greenwich, New York City, Palm Beach, St. Barths, Los Angeles, London & Geneva. ASHA jewels are frequently photographed on the well-heeled in all of the chicest places.  ASHA has gained a loyal customer base and garnered press in publications such as Travel + Leisure, Harper's Bazaar, Vogue, Town & Country, In Style, Elle and Lucky. 

 Ashley has set her sights on building a luxury accessories brand featuring beautiful, well-made pieces that are both timeless and affordable.

ASHA designs and produces fine fashion jewelry handcrafted in New York, Florence, and Thailand with headquarters and showroom in NYC.  ASHA has introduced and established a new category of jewelry that bridges fine and costume.  The focus is on sophisticated design, a mix of top quality metals and exquisite gemstones comparable to fine jewelry, yet at affordable prices.


Monday, March 5, 2012

Meet the Designer: Ashley Dodgen-McCormick

As an art history major at Georgetown University, Ashley Dodgen-McCormick launched ASHA drawing inspiration from her studies and time living abroad in Florence and Paris.  She began to gain inspiration while on weekend trips to Venice, Prague and Edinburgh and designed her first pieces at a Parisian atelier near Place Vendôme.  Designing under her Cuban nickname "Asha," Ashley's designs are influenced by the art, architecture and historical artifacts she encounters in her travels around the world. Her signature quatrefoil clasp was inspired by frequent visits to the medieval chapel, Sainte Chapelle in Paris, as well as by pre-Roman architecture she studied in Italy. Many of her designs are interpretations of architectural motifs and also of vintage pieces found in her travels.